Privacy Policy

Last updated: 16 September 2026

North & Alder respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and share your personal information when you visit our website, place an order, contact us, subscribe to marketing communications or otherwise interact with North & Alder.

For the purposes of applicable UK data protection law, North & Alder is the controller of the personal information described in this policy.

1. Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information.

Identity and contact information

This may include:

• Full name

• Billing address

• Delivery address

• Email address

• Telephone number

Order and transaction information

This may include:

• Products purchased

• Order number

• Order value

• Payment status

• Refund and return information

• Delivery and tracking information

Payments are processed through third-party payment providers. North & Alder does not normally receive or store your complete payment card details.

Account information

If customer accounts are available, we may collect:

• Login details

• Account preferences

• Order history

• Saved addresses

Customer service information

We may collect information contained in communications with us, including:

• Emails and contact form messages

• Return and refund requests

• Product enquiries

• Complaints

• Photographs or documents voluntarily provided in connection with an order

Technical and usage information

When you use our website, we and our service providers may automatically collect:

• Internet Protocol address

• Browser type and version

• Device type and operating system

• Time zone and approximate location

• Pages viewed

• Links selected

• Referring website

• Shopping activity

• Cookie identifiers

• Website interaction and diagnostic information

Marketing information

We may collect:

• Marketing preferences

• Newsletter subscription status

• Responses to promotional communications

• Information about how you interact with marketing emails or advertisements

2. How We Collect Your Information

We may collect personal information:

• Directly from you when you place an order, create an account or contact us

• Automatically through cookies and similar technologies

• From payment, delivery, fulfilment and ecommerce service providers

• From analytics and advertising partners

• From publicly available sources where legally permitted

3. How We Use Your Information

We may use your personal information to:

• Process and fulfil orders

• Take and verify payments

• Arrange delivery and provide tracking updates

• Manage returns, refunds and exchanges

• Respond to enquiries and complaints

• Provide customer support

• Maintain customer accounts

• Prevent fraud, misuse and security incidents

• Operate, maintain and improve our website

• Understand how customers use our website

• Personalise website content where permitted

• Send marketing communications where legally permitted

• Measure the performance of our advertising

• Maintain business and accounting records

• Comply with legal and regulatory obligations

• Establish, exercise or defend legal claims

We will not use personal information for a purpose that is incompatible with the purpose for which it was originally collected unless permitted or required by law.

4. Our Lawful Bases

Under UK data protection law, we must have a lawful basis for processing personal information.

Depending on the circumstances, we may rely on the following lawful bases:

Performance of a contract

We process information where it is necessary to:

• Process your order

• Take payment

• Deliver your products

• Manage returns and refunds

• Provide requested customer service

Legal obligation

We process information where necessary to comply with legal duties, including accounting, taxation, consumer protection and regulatory requirements.

Legitimate interests

We may process information where necessary for our legitimate business interests, provided those interests do not override your rights and freedoms.

These interests may include:

• Operating and improving our website

• Preventing fraud and misuse

• Securing our systems

• Understanding business performance

• Responding to customer communications

• Establishing or defending legal claims

Consent

We rely on consent where required, including for certain marketing communications, advertising technologies and non-essential cookies.

You may withdraw your consent at any time. Withdrawing consent does not affect processing that occurred before consent was withdrawn.

5. How We Share Your Information

We may share personal information with trusted third parties where necessary to operate our business, including:

• Ecommerce platform and website hosting providers

• Payment processors

• Warehousing and fulfilment providers

• Couriers and delivery companies

• Returns management providers

• Customer service and communication providers

• Email and marketing platforms

• Analytics and advertising providers

• Fraud prevention and security providers

• Professional advisers, including accountants and legal advisers

• Government bodies, regulators, courts and law enforcement authorities where required

These parties may process personal information on our behalf or as independent controllers, depending on the service and applicable law.

We require service providers acting on our behalf to use personal information only for authorised purposes and to protect it appropriately.

We may also disclose information in connection with a merger, acquisition, restructuring, financing or sale of all or part of our business, subject to appropriate confidentiality and legal protections.

We do not sell personal information in the ordinary meaning of selling customer data for money.

6. Ecommerce Platform

Our store is hosted through a third-party ecommerce platform that enables us to operate the website, process orders and provide our services.

The platform may process information about your device, website activity, shopping activity, account and transactions to provide its services, maintain security and improve the shopping experience.

The platform’s own privacy notice may apply to its processing of personal information as an independent controller.

7. Payments

Payments are handled by third-party payment providers.

When you make a payment, the provider may collect payment details, billing information, device information and information needed to prevent fraud and authorise the transaction.

Payment providers process information in accordance with their own privacy policies and legal obligations. North & Alder does not normally have access to your full card number or security code.

8. Cookies and Similar Technologies

Our website uses cookies and similar technologies to:

• Enable essential website functions

• Remember shopping basket contents and preferences

• Maintain website security

• Understand website traffic and performance

• Measure advertising effectiveness

• Personalise content and advertising where permitted

Essential cookies may be used because they are necessary for the website to function.

Where required by law, analytics, advertising and other non-essential technologies will only be used after you provide consent through our cookie banner or preference settings.

You may change or withdraw your cookie choices through the cookie preference controls available on our website. You can also manage cookies through your browser settings, although blocking essential cookies may affect website functionality.

Further information may be provided in our Cookie Policy.

9. Marketing Communications

We may send promotional emails where:

• You have provided consent

• We are otherwise permitted to do so under applicable law

You can unsubscribe at any time by:

• Selecting the unsubscribe link in a marketing email

• Contacting us at contact@northalder.store

We may still send non-marketing communications necessary to manage your orders, returns, account or customer service requests.

Withdrawing from marketing communications does not automatically disable advertising cookies. These can be managed separately through the cookie preference settings.

10. Advertising and Analytics

Subject to your cookie choices, we may work with advertising and analytics providers to:

• Measure website usage

• Understand the performance of advertising campaigns

• Display relevant advertisements

• Build or measure advertising audiences

• Prevent advertising fraud

These providers may use cookies, pixels, device identifiers and similar technologies. Where consent is required, these technologies will not be activated until consent has been provided.

Some advertising providers may act as independent controllers and process information according to their own privacy policies.

11. Fraud Prevention

We may use personal, transaction and technical information to identify and prevent fraudulent orders, payment abuse, security threats and other unlawful activity.

Our ecommerce, payment and fraud prevention providers may assist with automated risk assessments. Where applicable law gives you rights relating to decisions based solely on automated processing that produce legal or similarly significant effects, you may contact us to request further information or human review.

12. International Transfers

Some of our service providers may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure that an appropriate legal safeguard is in place. Depending on the destination and circumstances, this may include:

• A UK adequacy regulation

• The UK International Data Transfer Agreement

• The UK Addendum to approved contractual clauses

• Another legally recognised transfer mechanism

You may contact us for further information about the safeguards used for relevant international transfers.

13. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including to:

• Complete orders and provide customer service

• Meet accounting, tax and legal requirements

• Resolve disputes

• Prevent fraud

• Enforce agreements

• Establish or defend legal claims

Retention periods vary according to the type of information and the reason it was collected.

Order and transaction records may generally be retained for up to six years, or longer where required by law or necessary in connection with a dispute. Marketing information is retained until consent is withdrawn, the individual unsubscribes or the information is no longer required.

When personal information is no longer required, we will delete, anonymise or securely dispose of it.

14. Data Security

We use reasonable technical and organisational measures designed to protect personal information against:

• Unauthorised access

• Accidental loss

• Misuse

• Alteration

• Disclosure

• Destruction

However, no website, transmission method or storage system can be guaranteed to be completely secure.

You are responsible for keeping any account password confidential and should contact us if you believe your account or personal information has been compromised.

15. Your Data Protection Rights

Depending on the circumstances, UK data protection law may give you the right to:

• Request access to your personal information

• Request correction of inaccurate or incomplete information

• Request deletion of your information

• Request restriction of processing

• Object to certain processing

• Request transfer of information in a portable format

• Withdraw consent at any time

• Object to direct marketing

• Request information about certain automated decisions

• Make a complaint to a data protection authority

These rights are not absolute and may be subject to legal conditions or exemptions.

To exercise your rights, email contact@northalder.store. We may need to verify your identity before completing the request.

We normally respond to valid requests within one month. We will inform you if additional time is permitted and required because of the complexity or number of requests.

You will not normally be charged for exercising your rights. However, applicable law may allow us to charge a reasonable fee or refuse a request that is manifestly unfounded or excessive.

16. Complaints

If you are concerned about how we handle your personal information, please contact us first so that we can try to resolve the matter.

You also have the right to complain to the UK Information Commissioner’s Office:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
United Kingdom

Website: www.ico.org.uk
Telephone: 0303 123 1113

17. Children’s Privacy

Our website and products are not directed towards children, and we do not knowingly collect personal information from children without appropriate authorisation.

If you believe that a child has provided personal information to us, contact contact@northalder.store so that we can review and, where appropriate, delete the information.

18. Third-Party Links

Our website may contain links to websites or services operated by third parties.

North & Alder is not responsible for the privacy practices, security or content of third-party websites. We recommend reviewing the privacy policy of any external website before providing personal information.

19. Changes to This Policy

We may update this Privacy Policy to reflect changes to our practices, services or legal obligations.

The revised policy will be published on this page with an updated revision date. Where appropriate, we may provide additional notice of significant changes.

20. Contact Us

For privacy questions, requests or complaints, contact:

North & Alder
86–90 Paul Street
London
EC2A 4NE
United Kingdom

Email: contact@northalder.store
Telephone: +44 20 7946 0551

Opening hours:
Monday to Friday, 09:00–18:00 GMT

We aim to reply to emails within 24 hours during our normal opening hours.